Emergence of TATA Motors as a key player in the Passenger car segment

The volumes in terms of Passenger Vehicles have gone up since the last one year for TATA Motors. This is due to the paradigm shift in the way TATA designed its product and services. It has also led to emergence of new design concept on which the latest cars are based on. Tiago being the first car to follow this design culture and is generating good numbers for the company. The monthly sale for Tiago is around 7000 units which is a huge success (Source: Autopunditz). The footfall in TATA showrooms have increased since Tiago came to the market. Banking on the success of Tiago, the company launched multiple another products like Tigor, Hexa and Nexon in various other segments. Tigor is a sedan version Tiago with some renewed changes. Hexa is a 7/8 seater car which is directly in competition with Toyota Innova and Mahindra XUV 500. Nexon is a sub 4 meter SUV in competition to Maruti Suzuki Brezza, Ford Eco sport.

Besides the renewed product strategy, TATA has also increased their focus on Service. Tata was jointly No.2 (Maruti Suzuki and Tata rank second in a tie at 893) for the recent JD Power (Source: JD Power website) for the After Sales Satisfaction. This survey was done on parameters like Service Quality, Service Initiation, Service Advisor, Service Facility and Vehicle Pickup.

Now it is for the market to decide the future of these products and services.