The volumes in terms of Passenger Vehicles have gone up since the last one year for TATA Motors. This is due to the paradigm shift in the way TATA designed its product and services. It has also led to emergence of new design concept on which the latest cars are based on. Tiago being the first car to follow this design culture and is generating good numbers for the company. The monthly sale for Tiago is around 7000 units which is a huge success (Source: Autopunditz). The footfall in TATA showrooms have increased since Tiago came to the...